Vonature Co., Ltd.
CRRC's health products
Vonature Co., Ltd.(hereinafter referred to as "nature") is a new third board listed enterprise (nature technology, stock code: 834927) controlled by Wharton Technology Co., Ltd., a subsidiary of CRRC. It is a high-tech enterprise integrating the R & D, production and sales of plant fiber elastic mattresses. Nature mattresses are the main business of the company.
The National Research Institute of elastic materials has created more than 69 national patents and obtained more than 200 national intellectual property rights.
Nature is a member of the executive director unit of China Sleep Research Association, and has established a stable "industry university research application" cooperative relationship with many Chinese colleges and universities and scientific research institutes. It has jointly built China's academician workstation of brown fiber elastic materials with Jinan University. Nature actively implements the patent technology strategy. It is a national intellectual property industrialization demonstration project unit and the first member unit of the national furniture Standardization Technical Committee of the National Standardization Management Committee. It has led the drafting of the industry standard of brown fiber elastic mattress, which has been successfully upgraded to the national standard.
Nature mattresses are designed according to the human needs of all ages, and have formed a complete family of ecological sleep products. More than 1500 stores have a sales network in more than 260 cities across the country. They have formed long-term strategic cooperative relations with domestic top large furniture stores, and have established a good reputation and reputation in the long-term cooperative relations. The independent and professional e-commerce team ranks first in category sales on e-commerce platforms such as tmall, Taobao, jd.com and Tiktok. Nature mattress has always enjoyed a high reputation among nearly 10 million users. The ecological sleep advocated to consumers is deeply rooted in the hearts of the people. It has become an important brand of Chinese plant sleep mattress and the first choice of ecological sleep.
Brand concept
Practice high-end ecological sleep for 30 years, let us sleep better
Brand slogan:
Ecological ridge protection, let us sleep better
Mountain
Brown
Palm
Sisal
Hemp
Sisal
NATURAL
AND
ECOLOGIAL
SLEEP
Brand core value positioning:
Natural, health, safety, environmental protection, quality and fashion
Brand positioning:
High end ecological sleep practitioner
Milk
Glue
Latex